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Graphics Designing

Home > Services > Graphics Designing

Graphic design is a creative process, most often involving a client and a designer undertaken in order to convey a specific message to a targeted audience.

The field as a whole is also often referred to as visual communication or communication design. Various methods are used to create and combine words, symbols, and images to create a visual representation of ideas and messages.

Common uses of graphic design include identity (logos and branding), publications (magazines, newspapers, and books), advertisements and product packaging. For example, a product package might include a logo or other artwork, organized text and pure design elements such as shapes and color which unify the piece. Composition is one of the most important features of graphic design, especially when using pre-existing materials or diverse elements.


Animations

Animation is the rapid display of a sequence of images to create an illusion of movement. The most common method of presenting animation is as a motion picture or video program, although there are other methods. This type of presentation is usually accomplished with a camera and a projector or a computer viewing screen which can rapidly cycle through images in a sequence.

Animation can be made with either hand rendered art, computer generated imagery, or three-dimensional objects, e.g. puppets or clay figures, or a combination of techniques. The position of each object in any particular image relates to the position of that object in the previous and following images so that the objects each appear to fluidly move independently of one another.

The viewing device displays these images in rapid succession, usually 24, 25 or 30 frames per second.
Animation


Billboards

A billboard is a large outdoor advertising structure, typically found in high traffic areas such as alongside busy roads. Billboards present large advertisements to passing pedestrians and drivers. Typically showing large, ostensibly witty slogans, and distinctive visuals, billboards are highly visible in the top designated market areas. Bulletins are the largest, most impactful standard-size billboards. Located primarily on major highways, expressways or principal arterials, they command high-density consumer exposure. Bulletins afford greatest visibility due not only to their size, but because they allow creative "customizing" through extensions and embellishments.

Posters are the other common form of billboard advertising, located chiefly in commercial and industrial areas on primary and secondary arterial roads.
Billboards


Flyers

A flyer or flier, also called a circular, handbill or leaflet, is a form of paper advertisement intended for wide distribution and typically posted or distributed in a public place.

Flyers may be used by individuals, businesses, or organizations to:

  • Promote a good or service, such as a restaurant or boutiques.
  • Persuade or send a social, religious, or political message, as in evangelism or political campaign activities on behalf of a political party or candidate.
  • Advertise an event such as a music concert, festival, or political rally.

Like postcards, pamphlets and small posters, flyers are a low-cost form of mass marketing or communication. There are many different flyer formats. Some examples are:

  • A4 (letterhead size)
  • A5 (half letterhead size)
  • DL (comp slip size)
  • A6 (postcard size)

Flyers are inexpensive to produce. Their widespread use intensified with the spread of desktop publishing systems. In recent years, the production of flyers through traditional printing services has been supplanted by Internet services; customers may send designs and receive final products by mail.
Flyers


Logos

A logo is a graphic mark or emblem commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition. Logos are either purely graphic symbols are composed of the name of the organization.

Logo design is an important area of graphic design, and one of the most difficult to perfect. The logo, is the image embodying an organization. Because logos are meant to represent companies brands or corporate identities and foster their immediate customer recognition, it is counterproductive to frequently redesign logos.

Color is considered important to brand recognition, but it should not be an integral component to the logo design, which could conflict with its functionality. Some colors are formed/associated with certain emotions that the designer wants to convey. For instance loud primary colors, such as red, are meant to attract the attention of drivers on highways are appropriate for companies that require such attention.

Designing a good logo is not a simple task and requires a lot of involvement from the marketing team and the design agency. It requires clear idea about the concept and values of the brand as well as understanding of the consumer or target group as marketers call. Broad step in logo design process would be formulating concept, doing initial sketch, finalizing the logo concept, deciding the theme colors and format.
Logos


Stills

Computer graphics are graphics created using computers and, more generally, the representation and manipulation of image data by a computer with help from specialized software and hardware.

The development of computer graphics has made computers easier to interact with, and better for understanding and interpreting many types of data.

Developments in computer graphics have had a profound impact on many types of media and have revolutionized animation, movies and the video game industry.
Stills
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